Fosters poster invites you to “join the party” directing you to enter the bus stop and use the interactive screen. The screen allows you to choose your outfit “smart casual” referencing the brands current strap line. You can then take your picture, which is then uploaded, onto the foster facebook site.
Interactive bus stops are becoming more popular with the yellow pages doing something similar a few months ago, on another bus stop in town. The yellow pages screen allowed you to search for restaurants, clubs etc within Nottingham.
Unfortunately I couldn’t get any pictures if the Foster bus stop as there where so many people waiting for the bus, when I went back the next day a man was taking it down. However I found a few pictures online (designbridgeblog.com)
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