Doc Martins

It seems more brands are producing marketing that is ever more interactive and more based upon there customers.

Doc Martins are running a campaign asking customers to tell them about “their first time” they brought/ wore Doc Martins.

This has created a community for their customers as they share there experiences and are able to track each other via the customer map. The form asks about the first time they wore the shoes, then gets you to give the town/ area to build so they can add to the map.

There are also competitions, videos and galleries to show the products in a campaign fronted by Agyness Deyn.

I have always loved Doc Martins and think this campaign is brilliant it allows customers to interact with each other as well as the brand and to feel part of something.