Predicting the Future #Topman

My dissertation was to create a marketing strategy for Topman for the next 3- 5 years.  I have noticed that Topman seem to be incorporating some of my recommendations into there marketing strategies.

Topman believe they are a music and fashion brand but this was not something that the consumer was associating with the brand.

I suggested that Topman should create a free play lists and give away music via spotify when consumers spend over £50 this would increase consumer engagement and show that Topman is more then just a fashion brand. Which essential when trying to connect to Generation Y.

Topman have recognised this and havendone something similar. They are giving away Spotify premium accounts when consumers most pictures of themselves in the new spray on jeans.

My visual mock up for Free spotify playlist.

Current Topman Marketing.

I also found that many consumers where unaware of Topman Generation the online magazine. I suggested that the brand made a physical version of the magazine, which would be given out in stores and sent out with online orders. The magazine would be interactive using apps such as Aurasma to create engaging 3d pages that link to online content and thus drive consumers to the online site.

Topman have started printing the magazine, as it seems like the logical step to increase awareness.

My visual mock up

It is exciting to see that Topman have come up with the same strategies that I developed in my marketing strategy. I will be following the brand and be keen to see if they develop any other similar ideas that I developed. Such as ‘Topman plus’ a VIP members club that rewards top spending consumers. Fashion collaborations with key music and fashion icons such as Tinie Tempa. I also developed Topman the event and a global music event using 4d projection and live music artist to create a global music festival across Topman flagship stores.

Other ideas:

• ·      Shoppable viral music video
• ·      More appealing/masculine models
• ·      Access to in store play lists
• ·      Online stylist chat
• ·      Online style guides i.e. suit guides

Topman plus members card

Shoppable viral music video

Topman the event

Topman the event

You can read my full dissertation here. It has currently been viewed by over 1,258 and downloaded by 41 people. I wonder if anyone on the Topman Marketing team has seen it.

http://www.slideshare.net/lauren0100/topman-proposed-marketing-strategy