And other stories flagship

The new brand And other stories opens today on Argyl street. The brand is part of the H&M family and is designed to offer affordable premium clothing that is desist influences by fashion trends. Instead the brand focuses in 3 key stories that dictate the clothing style. The stories and collections will develop from season to season.

The new store was very different to your normal high street store, it had a Scandinavian striped back look.

Mood boards and photo cards where spread throughout the store to show the story that the items belonged to.

I really liked the design of the store, it really stands out amongst competitors and the store design is eye catching drawing you over to different areas.

A few items caught my eye so I dare say I will be returning. Here are some photos of the new store interior!

I loved that thy have a sink so you can test the skin care products!