Miss Selfridge merchandising

I have been a bit quite these last few months. Truth is I have been really busy, so it's about time updated.

A few weeks ago I took part in merchandising a brand new Miss Selfridge store!

It was really exciting seeing the shop go from an empty shell (be it a nicely wall papered and decorated one) to a full fashion destination.

As it was a brand new store the merchandising guidelines were really modern and designed to best engage the customer. With different heights, textures and angles of wall bays.

A specialist VM team came to complete the finishing touches by dressing the mannequins. I loved seeing how they paired different items to create really striking outfits.

The whole 5 days was great fun, and really good to see how brands are utilising their retail stores to create an experience for the shopper.